Toy Story introduced the franchise’s most prolific character yet in Toy Story 4 with the debut of Duke Caboom. Keaunu Reves plays the animated character Caboom who is the Canadian version of Evel Knievel. Caboom is a motorcycle stunt rider toy that does not land jumps as advertised. Caboom’s insecurities stem from criticism that he …
Compare AIM Expo 2019 (American International Motorcycle Expo held in Columbus, Ohio September 25-29, 2019) to Indy Motorcycle Dealer Expo in 2009 and we see a microcosm of the evolving powersports landscape and consumer behavior trends. My participation in AIM this past week gives me renewed optimism for opportunities over the coming decade for current and future …
Continue reading The Interactive Future State of AIM Expo & Dealerships
Rent a huge casino conference center, invite a thousand dealers, introduce several new innovative models and show off electric concept vehicles in Las Vegas, Nevada and you've got yourself a party. Don't forget the drinks. As any good OEM leader will do, José Boisjoli (CEO and President of BRP) presented his vision for the company …
Although the illustrious beginnings of Arctic Cat occurred before my time, my personal experience as an Arctic Cat Consumer, Arctic Cat dealer and Arctic Cat corporate leader gives me a unique perspective on the history, current state and possible future state of Arctic Cat. Edgar Hetteen, founder of Polaris, launched Arctic Cat in Thief River …
Continue reading 360 Perspective of an Iconic Brand | Jared Burt – OEM, Dealer, and Consumer
My transition from dealer to OEM is coupled by my experience in the Brigham Young University EMBA program. As a capstone project for Dr. Paul Godfrey's course, "The General Manager's Role", my cohorts and I had the opportunity to work towards identifying solutions to the future powersports buying and ownership experience. Being parts of the …
Continue reading Designing the Powersports Retail Model of the Future
Arctic Cat Acquires Motorfist Chris Metz, new CEO for Arctic Cat (ACAT) made good on his promise from earlier this year. He announced in front of a group of over 400 Arctic Cat Dealers plus employees that Arctic Cat acquired Motorfist, a premium mountain snowmobile clothing company headquartered in Idaho. This is a strategic bolt-on …
My first ride on the Polaris Axys Mountain Snowmobile Chassis in Alpine, Wyoming Better than Burandt? IS an average mountain rider better on the Pro RMK Axys than professional rider Chris Burandt on his "old" 2015 Pro RMK? Nope. However, the thought that came to me riding the new 2016 Polaris Pro RMK 800, “I …
Continue reading Jack Rabbit Revved Up on Rockstar – 1st Ride on the 2016 Polaris 800 Pro-RMK
Average vs Great Businesses Average companies and great companies have a great vision, develop innovative strategies, set goals, become accountable to budgets and execute relentlessly. However, what separates the average from the great is focus and fight. Focus in an organization is the ability to align the vision, strategy, the wildly important goals, budgets and …
The 'Motorcycle' Innovator's Dilemma In his business classic, “The Innovator’s Dilemma”, Clayton Christensen identifies that the reasons well managed organizations fail managing disruptive innovations. Ironically, those reason are the same reasons organizations are successful managing sustaining innovations. Christensen explains, “paradigms of sound management are useless - even counterproductive, in many instances - when dealing with …
When something bad happens to someone, instinctively we want to help. A helping hand turns into many helping hands as someones challenge is taken on as a challenge by others to respond. It starts a movement.The recent ALS Ice Bucket Challenge is a movement that has raised millions for research for ALS, also know as …
Continue reading Giving to Others with Motorcycles and Ice Buckets
Perspectives as an OEM, Dealer and Consumer 